As a Campus Launcher for DoorDash, I help grow the brand’s presence at Boston University by turning everyday campus moments into high-energy marketing activations. My role combines strategy, outreach, and real-time execution, including:

• Leading multiple weekly campus activations that engage students and drive thousands of DashPass sign-ups

• Partnering with student organizations to launch localized campaigns that feel authentic to the BU community

• Tracking and analyzing performance metrics like sign-ups, cost per signup, and cancellations to improve future events

This role teaches me how to think both creatively and analytically, using data to refine strategy while staying focused on what actually resonates with students in the moment.